a German multinational company based in Herzogenaurach, Bavaria, Germany that designs and produces sporting and casual clothing, apparel, and accessories. The company was founded by Rudolf Dassler in 1948 when Rudolf and AdiDassler (founder of Adidas) split and agreed to form two separate firms Adidas and Puma. Puma is 3rd largest sportswear corporation in the world. PUMA has repeatedly demonstrated how its innovations have assisted athletes in performing at their peak.